Logos & Identity

I believe crafting a logo starts with understanding the company or organization’s values and its unique place in the market. Working to capture its essence, I sketch ideas, producing clean designs that are memorable and versatile. Colors and fonts are carefully selected to match the brand’s story and emotional tone. Testing the logos across various mediums ensures scalability and adaptability, from social media icons to large displays. Mockups and feedback help refine the final design, creating a logo that resonates with its target audience.

PROJECT: Flying Saucers Cafe & Lunch Identity Package
Flying Saucers was a brand prototype for a diner with a whimsical sci-fi theme, created to illustrate new marketing and design services offered by my media company.

MY ROLE: Drawing on my experience in restaurant promotion, I developed the personality, backstory, and menu for this fictional eatery. From there, I designed the logo, business identity materials, menu, and playful merchandise. This project was one of several I created to help our account managers showcase the company’s creative solutions.

PROJECT: Wood Haven Logo and Identity Package
Wood Haven was a local housing construction startup in search of a logo and business materials for its new venture.

MY ROLE: I was tasked with designing a logo and complete business identity package fit for a luxury homebuilder. The client requested a symbol that embodied elegance and professionalism, with a sophisticated color palette and classic fonts that conveyed their brand’s high-end positioning. I carefully selected conservative tones and timeless typography to reflect their commitment to craftsmanship and quality. The result was a cohesive and polished identity that reinforced the company’s reputation as a leader in their industry.

PROJECT: Boxwood Garden & Home Logo
Boxwood was a charming boutique that offered a curated selection of stylish and unique items for both indoor and outdoor spaces.

MY ROLE: My goal was to create a logo that captured the essence of a place known for its cozy, welcoming atmosphere, dedicated to transforming living spaces into beautiful, functional, and serene environments. The design needed to reflect warmth and comfort while embodying a sense of elegance and practicality. In addition to the logo, I developed mockups to showcase how the final design would be applied across various touchpoints in the store, including signage, packaging, and in-store displays. These mockups helped visualize the brand’s cohesive identity and ensured that every element resonated with the inviting spirit of the business.

PROJECT: Body Shop Fitness Center
As a community-focused, well-established gym, Body Shop has been a long-standing staple for both locals and seasonal visitors.

MY ROLE: I revitalized the Body Shop logo by creating a modernized version of its iconic “machine man” illustration. The updated design maintained the essence of the original while giving it a fresh, contemporary feel. This new logo was applied across a range of apparel and branded merchandise, ensuring a consistent and recognizable identity. Beyond these applications, I also extended the new insignia into the interior decor, incorporating it into wall art and design elements to enhance the brand’s presence within the shop.

PROJECT: Expressions Salon & Spa
Expressions is a concept of a luxurious retreat that offers a premium range of beauty and wellness services in a sophisticated and serene environment

MY ROLE: Following inquiries from local salons about our design services, I undertook the task of creating a comprehensive brand identity for the fictional salon, Expressions. This included designing a logo and a complete identity package, as well as developing package designs and a website. Each element was carefully crafted to convey the salon’s unique style and appeal to its target audience. These examples not only showcased our capability in the salon industry but also played a pivotal role in securing new accounts and expanding our client base within this sector.